Understanding the Art Behind Every Piece
At JewelryWorld.in, we believe that informed buyers make better procurement decisions and build stronger businesses. The craft technique, base material, and finish of a jewellery piece determine its quality, durability, target customer, and retail positioning. This guide explains every major jewellery craft type, finish technique, and material used across our three brands — Orooba, Rivido, and Ziloo — so that buyers can select the right products for their specific retail context with complete confidence.

1. Traditional Indian Craft Techniques
Kundan Jewellery
Kundan is one of India's oldest and most revered jewellery crafts, originating in the royal courts of Rajasthan and Mughal India. The technique involves setting uncut gemstones — traditionally diamonds and precious stones, today replaced by glass, quartz, or high-quality synthetic stones — into a gold foil base using a special lac (resin) backing that holds the stones permanently in place. The stones are pressed into soft gold foil bezels without the use of prongs or claws, creating a seamless, flush-set look of extraordinary richness. In imitation Kundan jewellery, base metals (white metal or brass) are used with gold plating, and high-quality glass or synthetic stones replicate the traditional uncut gemstone aesthetic. Kundan pieces are characterised by their flat, polished stone surfaces, elaborate gold foil framework, and layered, intricate designs. Primarily available under the Orooba brand across necklaces, earrings, bridal sets, bangles, maangtikkas, and bracelets.
Meenakari Jewellery
Meenakari is the ancient art of enamelling metal surfaces — a craft that reached its peak of refinement in the workshops of Jaipur during the Mughal period. Artisans engrave or emboss a design onto gold-plated metal, then fill the engraved channels with mineral-oxide enamel in vivid colours — traditionally five colours: red, green, white, blue, and yellow — before firing at high temperature to fuse the enamel permanently to the metal. The result is a stunning combination of rich colour and intricate metalwork that is immediately recognisable as a hallmark of Indian craft heritage. Meenakari is available on necklaces, earrings, bangles, rings, and maangtikkas under the Orooba brand, with Jaipur's artisan clusters producing JewelryWorld.in's Meenakari range.
Temple Jewellery
Temple jewellery originated in the temples of South India, where jewellery was crafted as offerings and adornments for deity idols. Characterised by thick gold-plated brass construction, goddess motifs, coin pendants, dancing peacock designs, and lotus flower patterns, temple jewellery carries a distinctive regal weight and warmth. Temple jewellery remains an essential purchase category for South Indian brides, classical dancers (Bharatanatyam and Kuchipudi performers), and buyers catering to traditional South Indian wedding retail. JewelryWorld.in's Orooba brand offers an extensive Temple jewellery range across necklaces, earrings, bangles, and full bridal sets.
Antique Jewellery
Antique-finish jewellery replicates the aged, oxidised appearance of genuine antique gold and silver jewellery — pieces that look as though they have been passed down through generations. The antique finish is achieved through controlled oxidation of the metal surface, creating a warm, burnished look with highlighted relief patterns that stand out against darker recessed areas. Antique jewellery is extremely popular in the ethnic accessories market, bohemian fashion retail, and among buyers seeking jewellery that feels culturally authentic without the cost of genuine antiques. Available across necklaces, earrings, bangles, and bridal pieces under the Orooba brand.
Polki Jewellery
Polki jewellery uses uncut, unpolished diamonds in traditional settings — in imitation form, flat-backed glass stones that replicate the appearance of polished Polki diamonds are used. The look is different from Kundan in that Polki stones have a natural, irregular faceted appearance rather than the smooth, flat surface of traditional Kundan glass. Imitation Polki is highly sought in the premium bridal jewellery segment and is available under Orooba's bridal collections.

2. Contemporary Jewellery Techniques
American Diamond / CZ (Cubic Zirconia) Jewellery
American Diamond (AD) jewellery uses cubic zirconia — a synthesised crystalline form of zirconium dioxide — as the primary stone. CZ is optically very similar to diamond, with high refractive index, brilliant sparkle, and clarity that makes it virtually indistinguishable from genuine diamonds to the naked eye. CZ stones are available in colourless (diamond simulant), and in a wide spectrum of colours that replicate emerald, ruby, sapphire, amethyst, and other precious stones. American Diamond jewellery is the fastest-growing segment in the Indian fashion jewellery market because it delivers a premium, luxurious aesthetic at a price point accessible to a large consumer base. Set in rhodium-plated or gold-plated bases, AD jewellery retains its sparkle and appearance exceptionally well over time. Available extensively under the Rivido brand and in select Orooba bridal collections.
Oxidised Jewellery
Oxidised jewellery is produced by deliberately exposing silver-coloured metal to chemicals that cause controlled surface oxidation — creating a dark, blackened patina that settles into the recessed areas of engraved or embossed designs. The high points of the design remain bright silver, creating a striking two-tone contrast that emphasises the intricacy of the underlying pattern work. Oxidised jewellery has a strong bohemian, tribal, and contemporary-ethnic aesthetic that appeals to urban fashion consumers, boho-chic boutiques, and buyers serving the festival fashion and travel accessories markets. Available under the Rivido brand across earrings, necklaces, bangles, and rings.
Indo-Western Jewellery
Indo-Western jewellery blends the design vocabulary of Indian traditional jewellery — floral motifs, jhumka silhouettes, coin pendants, layered constructions — with the clean lines, minimal colour palettes, and structural simplicity of contemporary Western fashion jewellery. Indo-Western pieces work across both ethnic Indian occasion wear and contemporary casual and formal Western styling, making them extremely commercially versatile for multi-brand fashion retailers and export buyers serving globally influenced consumers. Available under the Rivido brand.

3. Jewellery Base Metals & Plating
Brass (Pital)
Brass is the most widely used base metal in Indian fashion jewellery. It is dense, malleable, and takes gold plating exceptionally well, producing a warm, rich gold-tone finish that closely resembles genuine gold jewellery. Brass-based jewellery is heavier than white-metal pieces, giving it a premium, substantial feel that consumers associate with quality. Orooba's traditional Kundan, Meenakari, and Temple jewellery is predominantly brass-based with gold plating of 1 micron or higher for durability.
White Metal / Zinc Alloy
White metal (typically a zinc-aluminium alloy) is used for silver-finish jewellery and as a base for rhodium plating. Lighter than brass, white metal is preferred for delicate, intricate designs where fine detail casting is required. Rivido's oxidised and rhodium-plated CZ jewellery uses white metal bases. Proper nickel-free white metal formulations — critical for hypoallergenic certifications required by European export markets — are specified across all JewelryWorld.in export-grade products.
Gold Plating
Gold plating in fashion jewellery refers to the electrolytic deposition of a thin gold layer over the base metal. Plating thickness is measured in microns: 0.5 microns is a light flash plating (lower durability), 1 micron is standard commercial quality, and 2–3 microns delivers premium durability for bridal and export-grade pieces. JewelryWorld.in specifies minimum 1 micron gold plating on all standard products, with 2 micron+ plating available for Orooba's bridal collections and export-grade orders under all brands.
Rhodium Plating
Rhodium is a rare platinum-group metal that produces an exceptionally bright, white, mirror-like finish when electrolytically plated over silver or white metal. Rhodium-plated jewellery is highly tarnish-resistant, scratch-resistant, and hypoallergenic — qualities that make it the preferred finish for CZ and American Diamond jewellery under the Rivido brand. Rhodium plating gives white-metal jewellery the appearance of sterling silver or white gold at a fraction of the cost.
Lac Work
Lac (also spelled lakh) is a natural resin produced by the lac insect and has been used in Indian jewellery making for centuries. In Kundan jewellery, lac serves as the structural backing that holds stones in place within their gold foil settings — it is heated, pressed into the metal framework, and hardened to form a permanent, secure stone-setting medium. Coloured lac is also used in traditional bangle making, producing the richly coloured core of traditional Indian lac bangles. JewelryWorld.in's Orooba Kundan collection uses high-quality lac work by Jaipur artisans with generational expertise in this craft.